♚Brand identity
Brand identity design for brands ready to look the part
We design logo systems, color palettes, typography and brand guidelines for new brands and for businesses that have outgrown their look. Everything is built to work across your website, packaging, social media and print.
What’s included
Every project is scoped to what you need. These are the pieces we usually deliver.
Logo system
Primary logo, secondary marks and monograms, with versions for small sizes, dark backgrounds and single color.
Color & type
A color palette and type pairing chosen for your audience, with clear rules for when to use each.
Brand guideline PDF
A practical guide showing how to use the logo, colors, type and imagery, with do's and don'ts.
Brand applications
Business cards, stationery, social templates and merchandise so the brand shows up the same everywhere.
Book & product covers
Cover design for books, workbooks and digital products that matches the rest of your identity.
Source files
Every file in the formats you need (AI, SVG, PNG, PDF), organized so future designers can pick it up.
Related work
A few recent projects. See more on our work page.
How a project runs
The same three phases, whatever the size of the project.
Brief & review
The openingYou share your goal, current materials and references. We review what’s there and confirm scope, files and timeline in writing.
Concepts & revisions
The middlegameWe present a first direction with the reasoning behind it, then refine it together through feedback over email or Slack.
Final files & handover
The endgameYou get organized, print and web-ready files in the formats you need, plus source files so your team can keep using them.
Questions
What do I need to start a brand identity project?
A short brief: what you do, who you serve, competitors you admire or want to avoid, and where the brand will be used. We'll send you a simple questionnaire.
How many logo concepts will I see?
We present a focused first round with the reasoning behind each direction, then refine the one you choose through feedback rounds agreed in the quote.
Can you refresh my existing logo instead of starting over?
Yes. If your logo has recognition worth keeping, we can refine it and build the missing system around it.
How long does a brand identity take?
Usually two to four weeks, depending on how many applications and how detailed the guideline needs to be.
Tell us about your brand
Share what you're building and where the brand needs to work. We'll reply with questions and a clear written quote.