Design notes for brands that sell

What is a dieline? A plain guide to packaging dielines: cut, fold, glue lines, bleed and safe zones, how designers set up artwork, and the mistakes to avoid.

What to put above the fold on a homepage: the headline, proof, call to action and visual that earn the scroll, with example structures and mistakes to avoid.

What is brand identity, and how is it different from a logo? The components of a brand identity system, what each does, and why a logo on its own falls short.

Amazon main image requirements explained: pure white background, 85% fill, sizes, category rules, what gets listings suppressed and how to stand out legally.

What to put on Amazon infographic images so they sell on mobile: one message per image, benefit headlines, readable callouts and what to leave off.

Which Amazon A+ Content modules to use, the image size each one needs, and a five-module layout that answers shoppers’ questions on mobile.

Slow, hard to use on a phone, unclear or not bringing enquiries? Here are 7 signs your website needs a redesign, and when a refresh is enough.

Use every image slot Amazon gives you. Here is the image-by-image plan we use for listings, the main image rules, sizes for zoom, and the mistakes that cost sales.