♜Amazon & e-commerce
Amazon Brand Story: Modules, Image Sizes, Text Limits and What to Put in Each Card
Short answer: Amazon Brand Story is a swipeable carousel of brand content that sits above A+ Content on your product pages. Brand Registry sellers build it in the A+ Content Manager from a required background card (1464 x 625 px desktop, 463 x 625 px mobile) plus modules for your logo, focus images, four featured products and brand Q&A.
A+ Content sells the product on the page. Brand Story sells the brand behind it, and then sends shoppers to your other products and your Brand Store. For a shopper comparing three similar listings, it is often the clearest signal that one of them comes from a real, trustworthy brand.
This guide explains each Brand Story module, the image sizes and text limits Amazon publishes, what to put in each card and how to plan the carousel so it actually moves shoppers to more of your range. It is part of the listing work we do in our Amazon listing images and A+ Content service.
What is Amazon Brand Story?
Brand Story is a type of A+ Content made specifically for your brand rather than a single product. It appears as a horizontal carousel on the product detail page, above the standard A+ modules, and shoppers swipe or click through its cards.
Key points:
- Eligibility: you need the brand enrolled in Amazon Brand Registry, the same as for A+ Content.
- Where you build it: in Seller Central’s A+ Content Manager, as a Brand Story project, separate from your product A+ projects.
- One story, many products: you can apply a single Brand Story to many ASINs, so one update changes every page it is applied to.
- Separate from A+ modules: Amazon’s documentation states Brand Story modules cannot be combined with standard or Premium A+ modules in the same content document.
- Review: like all A+ Content, it is reviewed by Amazon before it goes live.
If you have not set up your product A+ Content yet, start with our Amazon A+ Content guide, then add Brand Story on top.
Amazon Brand Story modules, image sizes and text limits
The table below uses the minimum image sizes and character limits from Amazon’s own A+ Content developer documentation. The names in brackets are what you will typically see in Seller Central.
| Module | Image size (minimum) | Text limits |
|---|---|---|
| Background card (Brand carousel background) | Desktop 1464 x 625 px; mobile 463 x 625 px | Headline up to 30 characters; description up to 135 characters |
| Focus image (Brand focus image) | 362 x 453 px | Headline up to 30 characters; description up to 135 characters |
| Logo and description (Brand logo & description) | Logo 315 x 145 px | Headline up to 30 characters; description up to 450 characters |
| Four products (Brand ASIN & store showcase) | 4 product images, 166 x 182 px each | Headline up to 30 characters; exactly 4 ASINs; optional Brand Store link |
| Q&A (Brand Q&A) | No image | Exactly 3 questions (up to 70 characters each) and answers (up to 200 characters each) |
The background card is mandatory: every Brand Story must have exactly one, and the other modules appear as cards in front of it.
Amazon updates module options, sizes and limits from time to time. The A+ Content Manager shows the current requirements when you add each module, so check there before exporting final artwork.
Design for the mobile crop
The background card has separate desktop and mobile images, and the mobile version is narrow and tall. Do not simply crop the desktop banner. Design the mobile image on its own, with the key visual and any text centred and large enough to read on a phone, since that is where most shoppers will see it.
What to put in each Brand Story card
Background card: the brand feeling
This is the backdrop to the whole carousel. Use a wide, atmospheric image that captures your brand world: your products in their best setting, a texture or colour field from your packaging, or a lifestyle scene. Keep the left side calm enough for the cards and text that sit over it. The headline and short description should say who you are in one line, not repeat a product bullet.
Logo and description: who you are
Your logo, plus up to 450 characters about the brand. Use it to answer the questions a cautious shopper has: who makes this, where, why, and what makes you different. Specific details (where you are based, how products are made, what you test for) are far more convincing than generic claims of “premium quality”.
Focus image cards: proof points
Each focus image card is a single portrait image with a short headline and description. They work best as a series, one idea per card, for example:
- How the product is made or sourced
- The materials or ingredients you use
- Your founder or team at work
- A signature design detail across your range
- Your packaging, guarantee or customer care promise (without offers or prices)
Four products: move shoppers across your range
This module shows four of your ASINs and can link to your Brand Store. It is the most commercially useful card, because it turns a shopper looking at one product into a shopper browsing your range. Choose products that complement the page the shopper is on: accessories, refills, bundles or the next size up, rather than four random bestsellers.
From our projects: if your range covers different product families, we create a separate Brand Story for each family, with the four-product card tuned to that family. One generic story across everything is easier to manage but less relevant to each shopper.
Q&A: handle objections
Three questions and short answers. Use real questions from customer messages, reviews and your listing Q&A: “Are your products tested on animals?”, “Where are your products made?”, “What if it does not fit?” Keep answers factual and within Amazon’s content rules.
How to plan the carousel order
Shoppers swipe a Brand Story left to right, and many will only see the first two or three cards. Put the most useful content first. A structure that works for most brands:
- Background: brand world image and one-line positioning
- Logo and description: who you are and why you exist
- Four products: the most relevant related products
- Focus image: your strongest proof point (materials, process or design)
- Focus image: a second proof point or your team
- Q&A: the three most common objections
Some brands place the four-product card later, after the proof points, so shoppers have more reason to browse. Both work; choose based on whether your range or your story is the stronger hook.
Brand Story rules and common rejection reasons
Brand Story follows the same content guidelines as other A+ Content. Common reasons for rejection include:
- Prices, discounts, offers or time-sensitive language
- Website addresses, contact details or anything that sends shoppers off Amazon
- Claims you cannot support, such as “number one” or “best seller”, and health claims
- References to competitors
- Images that are too small, blurry or contain text that is hard to read
- Customer review quotes or star ratings placed in the content
Design tips that make a Brand Story work
- Match your brand system. Use the same colours, fonts and photography style as your packaging and listing images. Your brand guidelines should already define these.
- Keep text in images minimal. The module text fields carry the message; images should show, not explain.
- Design every card as a set. Consistent lighting, crop and colour treatment make the carousel feel premium.
- Export larger than the minimum. Amazon publishes minimum sizes; supplying sharp images at or above those sizes protects quality on high-resolution screens.
- Check it live on a phone after approval, swiping through every card. While you are there, run the listing through our free Amazon listing image checker to see how the rest of the page holds up.
- Think beyond images. Brand Story builds trust in static form; a short Amazon product video can tell the same story in motion.
Checklist: Amazon Brand Story
- Brand enrolled in Brand Registry and Brand Story project created in A+ Content Manager
- Background card designed separately for desktop (1464 x 625 px) and mobile (463 x 625 px)
- Logo supplied at 315 x 145 px or larger, with a clear 450-character brand description
- Focus image cards (362 x 453 px) each covering one proof point
- Four related products chosen for this page, with Brand Store link added
- Three real customer questions answered factually
- No prices, offers, links, contact details, review quotes or unsupported claims
- Fonts, colours and photography consistent with listing images and packaging
- Story applied to all relevant ASINs, with a record of which ASINs use which story
- Checked live on mobile after approval
Questions
What is Amazon Brand Story?
Brand Story is a type of A+ Content that tells shoppers about your brand rather than one product. It appears as a swipeable carousel above the standard A+ modules on product pages and can include your logo, brand description, focus images, four featured products with a Brand Store link and a brand Q&A.
What size is the Amazon Brand Story background image?
Amazon's A+ Content documentation lists minimum sizes of 1464 x 625 pixels for the desktop background image and 463 x 625 pixels for the mobile version. Design each separately, because the mobile crop is narrow and tall. Check the A+ Content Manager for the current requirements before exporting.
Do you need Brand Registry for Amazon Brand Story?
Yes. Brand Story is part of A+ Content, which requires the brand to be enrolled in Amazon Brand Registry. Once enrolled, you create Brand Story as its own project type in the A+ Content Manager in Seller Central and apply it to the ASINs you choose.
Where does Brand Story appear on an Amazon listing?
It appears on the product detail page as a horizontal carousel above the standard A+ Content modules. Shoppers swipe or click through the cards, so the first two or three cards carry most of the weight and should hold your most useful content.
Is Brand Story the same as A+ Content?
It is a type of A+ Content, but it is built as a separate project and focuses on the brand instead of a single product. Amazon's documentation states Brand Story modules cannot be combined with standard or Premium A+ modules in the same content document, so most brands run both.